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Ryo Mac
Ryo Mac

328 Followers

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Published in Psynamic

·Mar 17

8-Second Attention Spans: Tracking the myth that just won’t quit

Well, I guess you won’t be reading to the end of this article; because — as TIME put it — “You Now Have a Shorter Attention Span Than a Goldfish.” Context Sensationalism The many sensationalist reports — including those from USA Today, the National Post, the New York Times, and Guardian —…

Psychology

9 min read

8-Second Attention Spans: Tracking the myth that just won’t quit
8-Second Attention Spans: Tracking the myth that just won’t quit
Psychology

9 min read


Published in Psynamic

·Mar 15

Initial Impressions: Why splash screens matter for apps

Sometimes, you don’t realize how good something is until it’s gone. I’m reminded of this whenever using my VR headset (Meta Quest 2). …

UX

7 min read

Initial Impressions: Why splash screens matter for apps
Initial Impressions: Why splash screens matter for apps
UX

7 min read


Published in Prototypr

·Sep 7, 2022

Open break-up letter to Lorem Ipsum, and why content comes first

It’s not you, it’s me. Well, ok… it’s somewhat you. I mean, I appreciate that you always want to put our relationship first, but it’s just not working for me anymore… I need to put content first. I’m sorry to put it so bluntly, but it’s only fair to be…

Ux Writing

4 min read

Open break-up letter to Lorem Ipsum, and why content comes first
Open break-up letter to Lorem Ipsum, and why content comes first
Ux Writing

4 min read


Published in Psynamic

·Dec 13, 2021

I’m Back

I started my first blog over a decade ago, and I’ve written well over 300 articles since — but the vast majority of those were published in the first 3 years. I’m writing this article to publicly commit to making an effort to get back into the rhythm of blogging…

Blogging

4 min read

I’m Back
I’m Back
Blogging

4 min read


Published in Psynamic

·Jun 1, 2020

Endship — UX redesign for a game where you roast your friends

Endship has been on the web and app stores for over 3.5 years. I was asked to redesign the entire experience from scratch, and to make a physical card game with a consistent look. Timeframe: All of my work (redesigned mobile app, landing page, and new card game) was completed…

UI

8 min read

Endship — UX redesign for a game where you roast your friends
Endship — UX redesign for a game where you roast your friends
UI

8 min read


Published in Psynamic

·Sep 2, 2019

The UX Team of One (UX Book Review)

Leah Buley’s 2013 The UX Team of One is jam-packed with tips and details on how to go about learning the needs of your business, your users, and yourselves. It takes it a step further with tips and certain methods on what to do with your data once you have…

UX

3 min read

UX Book Review: The UX Team of One
UX Book Review: The UX Team of One
UX

3 min read


Published in Prototypr

·Jun 18, 2019

HMDB: Historical Movie Database (UX Case Study)

We all want to learn more about the world, but history books are boring and “facts and figures” are hard to visualize. With HMDB — Historical Movie Database — you can finally search for anything throughout history, and see all the movies that correspond to whatever you want to learn…

UX

9 min read

HMDB: Historical Movie Database (UX Case Study)
HMDB: Historical Movie Database (UX Case Study)
UX

9 min read


Published in Psynamic

·Apr 3, 2019

Bad UX: Smash Bros Ultimate Online’s Matchmaking

Context Chess is a game of strategy — anticipating your opponent’s moves, and manipulating them into making moves that are advantageous to you. Fighting games are like modern high-tech and high-speed games of chess, but with a lot more to consider (e.g., speed, timing, positioning, stats, etc.). In fact, they are…

Gaming

13 min read

Bad UX: Smash Bros Ultimate Online
Bad UX: Smash Bros Ultimate Online
Gaming

13 min read


Published in Psynamic

·Feb 20, 2019

Make Surveys Great Again! – What Donald Trump Can Teach Us About How Not to do User Research

“How would you rate my speech? a) Historic, b) great, or c) good” If this sounds like a joke, well… it basically is. …

User Research

6 min read

Make Surveys Great Again!
Make Surveys Great Again!
User Research

6 min read


Published in Prototypr

·Feb 6, 2019

The Entire UX Design Process

The “UX” (User Experience) designer is one of the least-understood roles in the tech industry, most likely because it was not a role that existed (at least not as it’s packaged today) more than 5 or 6 years ago. The confusion surrounding this role is compacted by its conflation with…

Design

23 min read

The Entire UX Design Process
The Entire UX Design Process
Design

23 min read

Ryo Mac

Ryo Mac

328 Followers

Lead Product Designer & UX writer

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